The horological season — sixteen important watches now in the catalogue

NUMISMATIC0

Rolex

GMT-Master "Pepsi"

This Rolex GMT-Master is a highly coveted vintage timepiece rendered exceptionally rare by its vibrant, solid all - blue aluminum insert, famously known among elite collectors as the "Blueberry" bezel. The solid blue aluminum insert stands out as one of the most vintage horology, as it was never officially featured in standard Rolex commercial catalogs. Scholars largely believe these striking blue bezels were produced strictly as specialized service replacement parts or custom orders for Middle Eastern militaries during the 1970s. Accompanying this rare bezel is an era-correct matte black dial showcasing beautiful, evenly faded tritium hour markers. It is configured with a distinct "Radial" dial layout, recognized by the smaller hour plots sitting uniquely inward toward the center rather than resting against the outer minute track. The watch also preserves its iconic all-red GMT hand to track secondary time zones alongside a classic stainless steel Oyster bracelet. Because authentic Blueberry inserts heavily targeted by counterfeiters, verified genuine examples hold immense historical prestige among high-end collectors.

Brand
Rolex
Category
Watches
Model
Rolex GMT-Master
Movement
Automatic
Dimension
40mm
Case material
Stainless steel
Bracelet material
Stainless steel
Condition
NOS

Catalogue note

Introduced in 1959, the Rolex GMT-Master is an absolute cornerstone of vintage sports watch collecting. While the reference is traditionally celebrated for its signature dual-colored "Pepsi" bezel, the present lot showcases one of the most elusive, intensely debated, and highly coveted variants in horological history : the "Blueberry" GMT